How We Think

Why Does Purpose Matter?

Long before traditional business advisors and communications firms started promoting the importance of Purpose-Inspired messaging, we built our firm on it.

Although we didn’t pioneer the principle of identifying a company’s core purpose, Aristotle did that; we have studied and mastered everything written or spoken we can lay our hands and eyes on. We have crafted our Lighthouse & Pillars methodology around this timeless principle. When we take on a new client, we are very clear, the first step in forging a new relationship is learning their purpose.

By now you may be asking – What are you talking about?

It’s simple: Your organization’s purpose is the difference you are striving to make in the world your products and culture serve. Purpose goes beyond products or services and illuminates where the true passion of the company culture lies.

Your purpose is far bigger than just a marketing campaign, or new ad on Fox Business or the Super Bowl.  Your purpose drives WHY you create new brands, products and services, or enhance the ones you have.

Your purpose is what guides every other part of the business. From the short, mid and long-term decisions, to providing clarity in times of crisis. To setting the foundation for all customer interactions, to turning vendors into strategic partners. Your Purpose inspires all stakeholders, from employees and customers providing unshakable pillars to build upon. And in the end, according to the statistics, a more profitable bottom line.

Although we have clients who hire us for far less than helping them become an iconic organization, through discovering their purpose and crafting their story. We have found our sweet spot. And where our success and fulfillment is highest, is when we partner with entrepreneurs, founders, c-suite executives and BoDs  that believe in discovering or rediscovering Purpose. We completely believe the organizations that wholeheartedly are focused on making a difference in the world, and not just a financial profit, are the ones that will be around for decades and centuries to come. In other words… They become iconic!

We completely believe the organizations that wholeheartedly are focused on making a difference in the world, and not just financial profitable, but are the ones that will be around for decades and centuries to come. In other words… They become iconic!

That’s why we’ve staked our families future on it. Our Purpose is to help you discover or rediscover yours and craft visionary ideas, which becomes your narrative for making a difference for those you serve.

Ready to get started? We are!